DirectorBoard
Raytronics Lanka (Pvt) Ltd
Strategic board direction, operational management, and driving long-term technology deployment across domestic enterprise sectors.
SC@shamikachandupa
Brand is not decoration,
Brand is not decoration, it is corporate equity.
Creative Director · Brand & Growth Strategist · Youth Leader
The practice
Co-founder of Ceylond, director on three boards and president of a Lions club building brands and leaders that last
Shamika bridges commercial objectives with strategic brand architecture, high-ticket visual direction and market positioning, and brings the same discipline to youth governance and community service across Sri Lanka.
5yrs
bridging brand strategy with creative execution
3
board directorships across technology and trade
7
entities, advisory roles and community posts held today
26/27
Club President, Lions Club of Colombo Mid City
Seven roles across boards, ventures and community life. One standard of governance.
Board director at Raytronics and International ASEAN Group, co-founder of Ceylond, founder of Pola Artwork, and an elected leader in Colombo.
Since 2021Full footprint
Boards & ventures
Raytronics LankaDirectorView- Raytronics InternationalDirectorView
Intl. ASEAN GroupDirectorView
CeylondCo-FounderView
Pola Artwork studio
Visual identities, editorial layouts and corporate design systems for high-ticket market presentation.
A role for every mandate.
Boards, ventures and leadership bodies, each held to the same standard: clear positioning, accountable delivery.
DirectorBoard
Raytronics International (Pvt) Ltd
International commercial expansion, trade alignment, and cross-border supply chain integration across regional markets.
DirectorBoard
International ASEAN Group Inc. (Canada)
Facilitating cross-border corporate partnerships, investment linkages, and expanding market access across North American and Asian commercial corridors.
Co-FounderVenture
Ceylond
Architecting brand positioning, strategic identity frameworks, and go-to-market engines for growth-stage enterprises and high-ticket brands.
FounderVenture
Pola Artwork
Delivering high-ticket visual design systems, brand identity architecture, and aesthetic direction for ambitious ventures.
Club President 2026/27Leadership
Lions Club of Colombo Mid City
Spearheading large-scale community service initiatives, youth digital literacy programs, and community welfare projects across Sri Lanka.
General SecretaryLeadership
Youth Vision
Mobilizing national youth leadership, formulating public policy recommendations, and empowering the next generation of public leaders.
Three ways to work together.
Advisory for founders, boards and growth-stage enterprises that want brand to work as equity, not decoration.
Compare routes on the contact pageBrand Architecture
Most requestedPositioning & identity
For ventures moving from transactional sales to long-term authority.
- Positioning matrix & market narrative
- Corporate identity structure
- Creative direction for flagship assets
- Go-to-market messaging framework
- Executive communication standards
Strategy Session
StarterA focused working session on positioning, brand risk and next moves.
- Brand & market diagnosis
- Priority roadmap
Board Advisory
GovernanceStrategic counsel for boards on brand, trade alignment and growth.
- Board-level brand governance
- Cross-border positioning
Work that earns attention.
Identity, campaign and social work directed through Pola Artwork.
The journey so far.
Five years from a design qualification to boardrooms and an elected presidency. Every role still active today.
- 2021
Graphic Design QualificationNational Vocational Qualification · CraftQualifiedView - 2022
to nowFounder & Creative LeadPola Artwork · VenturesCurrentView - 2024
to nowAppointed Board DirectorRaytronics Lanka & International · BoardsCurrentView - 2025
to nowInternational DirectorshipInternational ASEAN Group Inc. Canada · BoardsCurrentView - 2025
to nowAppointed General SecretaryYouth Vision Policy Framework · LeadershipCurrentView - 2026
to nowCo-Founder & Brand StrategistCeylond · VenturesCurrentView - 2026
to nowInstalled as Club PresidentLions Club of Colombo Mid City · Leadership2026/27View
On the record.
01Essay
Why Brand Architecture Outperforms Transactional Marketing
Why modern enterprises must move away from short-term ad campaigns and invest in foundational brand positioning — and how cohesive strategy lowers acquisition costs and builds long-term balance-sheet equity.
- Category
- Brand Strategy
- Focus
- Business Governance
- Format
- Executive essay
- Access
- On request
In his own words.
1 of 3
“Brand positioning is the strategic foundation of market dominance.”
Before we speak.
The questions people ask most. Anything else, ask directly. Every message is answered personally.
+94 72 664 5529shamika@ceylond.comBrand strategy and architecture, creative direction and high-ticket visual identity, corporate governance and board matters, and youth leadership and public governance. Web design, development and IT execution are delivered exclusively by Ceylond's engineering team.
Your first conversation starts here.
A direct conversation on where your brand stands, what it should stand for, and whether working together is the right next step.